About the client
Kooyman is one of the Caribbean’s leading home improvement retailers, serving both professionals and DIY customers across multiple islands. With an extensive range of building materials, tools, home improvement products and garden supplies, Kooyman has built a strong reputation for quality, service and innovation throughout the region.
Client
Activities
The partnership
Since 2017, Caribbean Legacy has been supporting Kooyman with ongoing digital communication across its retail network.
One of the key challenges within retail communication is maintaining a consistent visual experience while keeping promotional content current and relevant. With new offers, weekly promotions and seasonal campaigns continuously being introduced, content needs to be produced efficiently without compromising quality or brand consistency.
Over the years, Caribbean Legacy has become a trusted creative partner, supporting Kooyman’s marketing team with recurring content production as well as a variety of additional creative projects.
Alongside the corporate video, the production also needed to generate a versatile content library that could support CWM’s ongoing communication across multiple platforms.
Our approach
Caribbean Legacy is responsible for producing a wide range of animated content for Kooyman’s in-store digital signage and marketing communication across multiple Caribbean islands.
Our recurring work includes the monthly animation of promotional brochures, weekly deals and digital narrowcasting content displayed throughout Kooyman’s stores. Each production is carefully adapted to the existing brand guidelines while ensuring promotional messaging remains clear, visually engaging and easy to understand in a retail environment.
In addition to these ongoing productions, Caribbean Legacy has supported Kooyman with multiple video productions for various marketing initiatives over the years.
By combining efficient production workflows with consistent brand execution, Caribbean Legacy helps Kooyman maintain a professional and recognizable visual presence across its retail locations while ensuring promotional content remains fresh, engaging and aligned with the company’s communication objectives.
