Campaigns Archives - Caribbean Legacy

Banco di Caribe

Coco de Bruijn — Tue, 13 Oct 2026 12:36:21 +0000

About the client

Banco di Caribe is a financial institution with a long-standing presence in Curaçao and the wider Dutch Caribbean. The bank provides personal and business banking services and serves customers across different stages of their financial lives.

For this campaign, Banco di Caribe wanted to connect specifically with people who currently receive, or will soon start receiving, their AOV allowance in Curaçao.

Client

Banco di Caribe

Activities

Videoproduction
Campaigns
Marketing strategy
Graphic Design

The project

Banco di Caribe asked Caribbean Legacy to develop an integrated campaign aimed at people in Curaçao who currently receive, or will soon start receiving, their AOV.

The objective was to encourage more people to receive their AOV through a Banco di Caribe account, either by opening a new account or transferring their AOV payments to an existing one.

As part of the campaign, customers who receive their AOV through Banco di Caribe automatically have a chance to win XCG 1,000 every month for one year. The campaign needed to communicate this offer clearly while reinforcing trust, personal service and the security of receiving AOV payments through Banco di Caribe.

Our approach

Rather than making the monthly prize the central message, we developed the campaign around appreciation.

The creative concept recognizes the generation that helped shape Curaçao: people who spent decades working, caring for others, sharing their knowledge and contributing to the community. The idea was to acknowledge everything this generation has given and connect that recognition naturally to Banco di Caribe being there for them during this next stage of life.

We translated the concept into a complete Papiamentu campaign for the Curaçao market. A 30-second TV commercial formed the heart of the campaign, supported by a radio commercial, social media content, Google Ads and newspaper advertising.

Across each medium, the same message and visual direction were maintained. The monthly XCG 1,000 raffle provided a clear incentive, while appreciation, trust and personal service remained at the center of the campaign.

The post Banco di Caribe appeared first on Caribbean Legacy.

Glacial

Coco de Bruijn — Thu, 25 Jun 2026 17:40:41 +0000

About the client

Glacial is one of Curaçao’s most recognizable personal care brands, known for providing a refreshing sensation in the island’s warm climate. For generations, the brand has been closely associated with cooling, comfort and everyday island life, making it a familiar household name across Curaçao.

Client

Glacial

Activities

Videoproduction
Campaigns
Marketing strategy
Graphic Design
Activations

The project

Caribbean Legacy was commissioned to develop and execute the ‘Beat the Heat’ summer campaign, with the objective of strengthening Glacial’s position while introducing the brand to a younger generation of consumers.

The challenge was to refresh the brand’s communication without losing the trust and recognition it had built over many years. The campaign needed to feel energetic, relatable and unmistakably Caribbean, while maintaining a consistent brand identity across every customer touchpoint.

From the earliest concept development through final execution, Caribbean Legacy supported the campaign across multiple communication channels, creating a cohesive experience that connected television, digital media, retail environments and on-location activations.

Our approach

Caribbean Legacy managed the campaign from concept to execution, developing a creative strategy that translated the Beat the Heat message into a consistent multi-channel campaign.

Our team produced the television commercial, social media content, campaign photography and promotional materials, while also designing the campaign logo and visual identity. In addition to the creative production, Caribbean Legacy coordinated the campaign’s on-site activations, including promotional teams and retail activations across Curaçao.

By combining strategy, branding, video production, photography, graphic design and campaign activation, Caribbean Legacy created an integrated campaign that delivered a consistent brand experience across every stage of the customer journey while reinforcing Glacial’s position as one of Curaçao’s most recognizable lifestyle brands.

The post Glacial appeared first on Caribbean Legacy.

De Surinaamsche Bank

Coco de Bruijn — Thu, 18 Jun 2026 15:22:04 +0000

About the client

De Surinaamsche Bank is the oldest commercial bank in Suriname and one of the country’s leading financial institutions. Serving both retail and business clients, the bank offers a broad range of financial products and services while continuously investing in innovation, accessibility and customer-focused banking solutions.

Client

The National Institute of Human Rights Caribbean Netherlands

Activities

Graphic Design
Videography
Animation
Social Media
Online Marketing

The partnership

Caribbean Legacy has been a strategic marketing and creative partner of De Surinaamsche Bank for more than seven years.

The collaboration extends beyond individual campaigns and focuses on maintaining a consistent brand identity while supporting the bank’s long-term marketing and communication objectives. Working closely with the internal marketing team, we help translate annual marketing strategies into creative campaigns that engage a variety of audiences, including retail customers, business clients and younger generations.

In addition to developing new campaigns, Caribbean Legacy has played an important role in safeguarding and evolving the bank’s visual identity. Following a rebranding project several years ago, we continue to ensure that every communication aligns with the brand’s guidelines while allowing the identity to evolve alongside changing market needs.

Our approach

Our role combines strategic thinking with creative execution, allowing the bank to rely on a single creative partner across a wide range of communication disciplines.

Caribbean Legacy develops campaign concepts and produces a broad variety of marketing assets, including commercial video productions, motion graphics, graphic design, photography, voice-over coordination and social media content. These campaigns cover products such as mortgages, car loans, credit cards, digital banking services and broader brand awareness initiatives.

By adapting every campaign across multiple communication channels, including digital platforms, television and print, we help ensure a consistent and recognizable brand experience throughout every customer touchpoint.

Through ongoing collaboration, structured campaign planning and continuous brand management, Caribbean Legacy supports De Surinaamsche Bank in maintaining a professional and recognizable market presence while enabling efficient campaign production throughout the year.

The post De Surinaamsche Bank appeared first on Caribbean Legacy.