About the client
De Surinaamsche Bank is the oldest commercial bank in Suriname and one of the country’s leading financial institutions. Serving both retail and business clients, the bank offers a broad range of financial products and services while continuously investing in innovation, accessibility and customer-focused banking solutions.
Client
Activities
The partnership
Caribbean Legacy has been a strategic marketing and creative partner of De Surinaamsche Bank for more than seven years.
The collaboration extends beyond individual campaigns and focuses on maintaining a consistent brand identity while supporting the bank’s long-term marketing and communication objectives. Working closely with the internal marketing team, we help translate annual marketing strategies into creative campaigns that engage a variety of audiences, including retail customers, business clients and younger generations.
In addition to developing new campaigns, Caribbean Legacy has played an important role in safeguarding and evolving the bank’s visual identity. Following a rebranding project several years ago, we continue to ensure that every communication aligns with the brand’s guidelines while allowing the identity to evolve alongside changing market needs.
Our approach
Our role combines strategic thinking with creative execution, allowing the bank to rely on a single creative partner across a wide range of communication disciplines.
Caribbean Legacy develops campaign concepts and produces a broad variety of marketing assets, including commercial video productions, motion graphics, graphic design, photography, voice-over coordination and social media content. These campaigns cover products such as mortgages, car loans, credit cards, digital banking services and broader brand awareness initiatives.
By adapting every campaign across multiple communication channels, including digital platforms, television and print, we help ensure a consistent and recognizable brand experience throughout every customer touchpoint.
Through ongoing collaboration, structured campaign planning and continuous brand management, Caribbean Legacy supports De Surinaamsche Bank in maintaining a professional and recognizable market presence while enabling efficient campaign production throughout the year.
