About the client
SkyBeach Resort is a beachfront resort in St. Petersburg, Florida, offering a waterfront stay with accommodations, dining, leisure facilities and direct access to the Tampa Bay coastline.
With the resort as the setting, we explored a different approach to hospitality content: instead of simply showcasing the property, we made it part of the story.
Client
Activities
The project
Caribbean Legacy partnered with Cris Molina Photo to develop a branded vertical drama pilot for SkyBeach Resort.
Vertical drama is designed around short, episodic storytelling for mobile platforms. For this pilot, we wanted to explore how the format could work when a hospitality brand is integrated into the concept from the very beginning.
Instead of developing a story first and finding a suitable location afterwards, SkyBeach became the starting point. The resort, its spaces and the experiences it offers helped shape the story itself.
Our approach
We developed the concept specifically around SkyBeach and worked with creators who played versions of themselves. Their personalities and dynamics were incorporated into the storyline, helping the episodes feel natural to both the setting and the people appearing in them.
Throughout the production, the resort was treated as more than a backdrop. Different spaces and experiences at SkyBeach became part of the narrative, allowing the property to be featured naturally without interrupting the story with traditional promotional messaging.
The vertical format also allowed us to think beyond a single branded video. The production was designed around episodic content, with opportunities to create teasers, social clips, photography and behind-the-scenes material around the main story.
The result was a pilot that explored a different model for hospitality content: combining entertainment, creator-led storytelling and brand integration in a format designed specifically for social viewing.
