About the client
Sotheby’s International Realty Curaçao specializes in premium real estate on the island, representing a range of residential properties and developments for local and international buyers.
For the Flora development, Sotheby’s is responsible for the sale of selected apartments within a larger project that combines residential apartments with the future Flora Boutique Hotel.
Client
Activities
The project
Sotheby’s International Realty Curaçao wanted to strengthen the visual content used to market the apartments within the Flora development.
With the project still under development, traditional photography could not yet show potential buyers what the completed property would look and feel like. Architectural renders were available, but there was an opportunity to turn these into more realistic and engaging visuals that could better communicate the future experience of the development.
Caribbean Legacy was brought in to create this additional visual content for the sales and marketing of the project.
Our approach
We combined existing architectural renders with AI and original content production to create a more realistic impression of the future Flora development.
For the interiors, we transformed renders into realistic visualizations with furniture, materials and interior details, helping potential buyers better understand how the spaces could eventually look and feel.
For the exterior, we produced drone footage of the existing location and combined this with renders of the future development. This allowed us to place the planned buildings within their actual surroundings and provide a clearer impression of the completed project before construction was finished.
By combining architectural visualization, AI and real-world footage, we were able to bridge the gap between the plans and the future property, giving Sotheby’s stronger visual material to support the marketing of the apartments.
