About the client
Glacial is one of Curaçao’s most recognizable personal care brands, known for providing a refreshing sensation in the island’s warm climate. For generations, the brand has been closely associated with cooling, comfort and everyday island life, making it a familiar household name across Curaçao.
Client
Activities
The project
Caribbean Legacy was commissioned to develop and execute the ‘Beat the Heat’ summer campaign, with the objective of strengthening Glacial’s position while introducing the brand to a younger generation of consumers.
The challenge was to refresh the brand’s communication without losing the trust and recognition it had built over many years. The campaign needed to feel energetic, relatable and unmistakably Caribbean, while maintaining a consistent brand identity across every customer touchpoint.
From the earliest concept development through final execution, Caribbean Legacy supported the campaign across multiple communication channels, creating a cohesive experience that connected television, digital media, retail environments and on-location activations.
Although the projects differ in execution, both require careful coordination, clear communication and a strong understanding of the Caribbean context.
Our approach
Caribbean Legacy managed the campaign from concept to execution, developing a creative strategy that translated the Beat the Heat message into a consistent multi-channel campaign.
Our team produced the television commercial, social media content, campaign photography and promotional materials, while also designing the campaign logo and visual identity. In addition to the creative production, Caribbean Legacy coordinated the campaign’s on-site activations, including promotional teams and retail activations across Curaçao.
By combining strategy, branding, video production, photography, graphic design and campaign activation, Caribbean Legacy created an integrated campaign that delivered a consistent brand experience across every stage of the customer journey while reinforcing Glacial’s position as one of Curaçao’s most recognizable lifestyle brands.
