About the client
The Wine Factory is a wine retailer in Curaçao offering a broad selection of wines and other beverages through its physical store and online shop. Customers can visit the store for personal advice and wine tasting or order online and have their selection delivered across the island.
Client
Activities
The project
The Wine Factory secured a 15-second advertising spot in the onboard video shown on Corendon flights between the Netherlands and Curaçao.
With travelers already on their way to the island, the commercial offered an opportunity to introduce The Wine Factory before they arrived. In just 15 seconds, the video needed to communicate the different ways customers can buy wine: visiting the store, ordering online or having an order delivered directly to their accommodation.
Caribbean Legacy was brought in to translate the initial idea into a short, fast-paced commercial designed specifically for this onboard advertising opportunity.
Our approach
We developed the production around the journey from ordering a bottle to enjoying it on vacation.
The commercial moves quickly between a vacation setting, The Wine Factory store, the ordering process, warehouse and delivery. Visual transitions connect each step, allowing the complete process to be communicated within the limited 15-second runtime.
Rather than trying to explain the service through extensive dialogue, the production relies heavily on recognizable actions and visual storytelling. Customers browse and order, the order moves through The Wine Factory’s operation, and the journey ends back at the vacation accommodation with the wine ready to enjoy.
This resulted in a compact commercial that introduces The Wine Factory to travelers at a highly relevant moment: while they are already on their way to Curaçao.
